Winfred Realizes Her Dream

Winfred was a student in our 2007 class. She attended the sessions we held at Kenya Assembly of God, in Bahati. I remember Winfred, because she sought me out each morning she was on site, to look over her homework from the night before. She wanted to open a bakery. At the time the task seemed daunting, but we all encouraged her to follow up on what she'd learned from her marketing survey, and to keep working on her plan.

Fast forward to 2012. Yesterday I had the opportunity to see Winfred's bakery. It opened a year ago. Between 2007 and 2011 she'd suffered a number of setbacks, including losing her mother, and suffering paralysis (which has left her with a slight tremor in her hands.) Afer her mother passed away, she struggled for awhile, but then told herself that she had to get back on her feet. She started saving money slowly, and mapped out the strategy for getting the bakery opened.

When we visited yesterday, three of her employees were busily at work: one decorating cakes, one baking, and the other cleaning measuring cups. The young woman cleaning the cups, pictured here, is an orphan. Besides opening the bakery, Winfred has dedicated herself to giving back to the community, and thus she helps some of the young people in her community by employing them.

When I first heard from Winfred earlier this year that she had started her bakery, of course I imagined a shop displaying cakes, cookies, and the like. As you can see from the picture, however, the bakery is the actual baking facility. People order cakes and cookies, and the bakery delivers (or you can pick up your order). Winfred proudly showed up her order book, her sales book, her receipts, and her expense books. We were happy to see these, as we spend some time in class trying to help our students understand cash flow, and the importance of keeping good records.

Winfred spoke very positively of the many things she learned in SE101, from her UBC student-teachers (Brent McFerran (Ph.D., Marketing, 2009), Jim Atamba (B.Comm 2008), and Jessie Yeung (B. Comm 2008). She was much more modest about all the hard work she had put into making her dream come true.

Winfred gave us samples of cookies and chocolate cake to take back with us to town. The treats would be competitive in Canada. We are planning to have her bake the cakes for our celebration ceremony at the end of this year's program in two weeks. We want our current participants to hear about Winfred's success, so that they can start to see how opening a business is possible with a lot of hard work, a dedicated approach to savings, and some business knowledge.